Without BVO, it would be difficult to keep the flavors homogenous and suspended in water that give a cloudy look to the drink. The cloudy appearance of Mountain Dew is due to BVO that keeps the citrus flavors remain together and prevents them from dissipating and floating on the surface. Brominated Vegetable Oil (BVO)īVO primarily added in citrus-flavored beverages like Mountain Dew, acts as an emulsifying agent. Apart from this fruit juice concentrate, other natural flavors have also been added to improve the taste. The concentrate juice adds a slight citrus flavor to the drink. Orange Juice ConcentrateĬoncentrated orange juice that contains miniscule amounts of water is also added in Mountain Dew to enhance its flavor. It is a white crystalline powder that imparts a bit of sour taste and also stabilizes carbonic acid which is added to create a characteristic ‘fizz’ in the drink. This is yet another important component of soft drinks like Mountain Dew and primarily acts as a flavoring agent. Sodium citrate and sodium benzoate are also added as flavoring agents that render a tart flavor to drinks. Using these food additives also helps maintain freshness of the beverage for a longer duration. These are the commonly used food preservatives that help extend the shelf-life of the drink. Erythorbic Acid, Sodium Citrate, and Sodium Benzoate Instead of HFCS, sugar is used to add flavor to the drink. Considering the widespread criticism, an HFCS-free version of the beverage, ‘Mountain Dew Throwback’ was launched in 2009. However, it has also received a lot of bad press as it is highly processed and its excess intake has been linked to obesity, diabetes, heart diseases, and hormonal disturbances. Besides being cheaper than sugar, HFCS also increases the shelf-life of processed foods and soft drinks. It is essentially a mix of fructose and glucose and generally the amount of fructose present in HFCS is either 42% or 55%. A sugar substitute, it is obtained from cornstarch. CNN Sans ™ & © 2016 Cable News Network.This is a food additive, a commonly added liquid sweetener in a variety of carbonated beverages like Mountain Dew. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account This summer, it’s launching Simply Spiked Lemonade, an alcoholic drink inspired by the Simply brand’s fruit juice that will be sold in the alcohol aisle. (KO) announced its third such collaboration between itself and an alcohol maker. Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. However, sales have drastically slowed forcing the company to “ crush millions of cases of product” before it went stale. Nearly 20 years later, the flavor still has rabid fans that regularly post about it on Reddit and it has expanded to several different varieties, including sugar free.īoston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. Notably, Boston Beer’s current CEO Dave Burwick was Pepsi’s chief marketer during that time and the beer company said he was “instrumental” in the flavor’s creation. The flavor was so popular that Pepsi starting selling it seasonally at stores about a decade later. The flavor was made to complement’s the chain’s Mexican-inspired food and give it an advantage over its competitors. (SAM) said the boozy beverage will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”īaja Blast first got its start at Taco Bell in 2004 in what was a first-of-its-kind deal between a fast food chain and a beverage maker. Hard MTN DEWĪnnounced in August 2021, the 100-calorie spiked seltzer is 5% alcohol by volume, caffeine free and has no added sugar.
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